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Creating the Right Impression When Greeting Your Global Business Counterparts

Whether we meet someone for three seconds or thirty minutes, studies show that our first impressions do not change very easily. In a Western context, one of the first things we do when meeting someone is shake their hand. As a result, the handshake has acquired special significance in revealing certain traits of our personality.

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Creating the Right Impression when Greeting your Global Business Counterparts1 Creating the Right Impression When Greeting Your Global Business Counterparts

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Some people worry whether their handshake is making the right impression but now they can be comforted by the results of a research project conducted by a group of scientists working for Chevrolet. They claim to have found the formula for the perfect handshake: a firm grip and three vigorous shakes. But is this the best handshake for every context, whether formal or informal or between men or women? Does this hold true for people around the world?Knowing how to shake someone’s hand in just the right way requires the ability to observe, adapt and understand the other person. Are they in a position of authority? Do they appreciate more masculine values such as competition or individualism? Have you ever met them before? Are they a man or a woman? What culture do they come from?

These are just some of the questions you need to answer to determine what kind of handshake the other person expects. In the end, you might find they don’t expect a handshake at all! All of these factors are extremely important to consider if you want to make the right impression. If you are working globally, you could argue that the most important factor is their cultural origin.

When doing business both in your own country and abroad, being able to correctly interpret and appropriately use the right non-verbal communication is vital. Whether it’s a handshake or eye contact, using the most appropriate behaviour will make a positive first impression with your international counterparts. A simple gesture like the Ronald McDonald statue in Thailand that welcomes Thai customers with the typical local greeting the wai can make all the difference in the world.

Where the greeting gesture is apparently the same from one culture to another, it’s important you understand whether it is used in the same way. Many cultures will shake hands when greeting, but the way this is done can vary dramatically. In most Western cultures, for example, a strong handshake conveys trustworthiness and confidence but in most African countries the same message is conveyed with a weaker handshake.

Intercultural training courses such as Doing Business in the UKwill give you the knowledge and skills you need to identify when a handshake is appropriate or not, and if it is, how it should be performed. Intercultural training courses can also give you the confidence and awareness you need to make the right first impression which will lead you to a long-term profitable cross-cultural relationship.

Body language and gestures such as handshakes can tell you a lot about a person so being able to interpret them correctly and having a disciplined and yet flexible demenour can make a significant difference to your success. A greeting like a handshake is often the first bridge you create towards your future business counterparts so you must make sure you consider how it should be done in that context.

© Communicaid Group Ltd. 2010


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